The second webinar in the NCAER Seminar series on Data Collection Methodology organised by the NCAER National Data Innovation Centre was held virtually on June 24, 2021. The webinar is part of a series of thought-provoking discussions on research methodologies in which distinguished speakers in the field will share their views and one or more discussants will reflect on them from an Indian perspective. This talk was delivered by Frauke Kreuter, Professor of Statistics and Data Science for the Social Sciences and Humanities at the Ludwig-Maximilians-University of Munich (Germany) and Professor at the Joint Program in Survey Methodology at the University of Maryland. K.S. James from the International Institute for Population Sciences and Soumya Bhaduri from the Reserve Bank of India (RBI) were the discussants.